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Life's Greatest Investment Opportunity


Guest post by author Mart Green (see more of Mart's writing here)

As a business guy there are three letters that often go through my mind: R.O.I. - Return On Investment.

Twenty years ago I applied this mindset to the ministries I funded, until an unforgettable experience in Guatemala made me realize I was missing one critical letter in God’s equation.


I was on a flight down to Guatemala because Mardel Christian and Educational Supply, a company I founded helped pay for the first edition print Bibles for a people group who had never had the Scriptures before. I had been invited to their Bible dedication ceremony. On the plane I was given a report that said there are 30,000 Eastern Jaceltec people. 8,000 of those can read. 1,000 of those are believers. And 400 believers can read.

The first thing that ran through my mind was, “What kind of return on investment is this!?” And then I realized the Bible translators who had worked 40 years on this, gave so much for only 400 people.

But at the ceremony I watched a man named Gaspar go forward to get his Bible and he did something I’d never seen before. As he received his own copy of God’s Word he openly wept. At that same moment I felt the Holy Spirit prompt me, “Now Mart, why don’t you go tell Gaspar he’s not a good return on investment.”

I was embarrassed by the way I felt. That day God showed me we can measure the number of Bibles printed and the number of people who can read them, but we cannot measure how God’s word can change a life forever.

This Life and Forever

Forever… our minds can’t comprehend it. Whenever eternity enters a conversation it’s always a game-changer. Some of us may live a long life of 100 years, but in light of eternity those hundred years will either be the absolute best chapter of your life or the absolute worst chapter of your life. But the truth remains; this life on earth is only one chapter of a very long story.

At the hinge between this life and forever, the Bible speaks of two judgments. The first is the Great White Throne Judgment where God separates believers and non-believers for their eternal destiny in heaven or hell (Revelation 20:11-15). The second judgment, referred to in Scripture as the Judgment seat of Christ, is a rewards ceremony for all who belong to Jesus (2 Corinthians 5:10). We don’t talk about this second judgment much, despite it being clearly written in Scripture. But it was Randy Alcorn’s writings, especially his book The Law of Rewards that helped me see that what we believe determines our eternal destination, but how we behave that determines our eternal rewards.

Scripture says, “But on the judgment day, fire will reveal what kind of work each builder has done. The fire will show if a person’s work has any value. If the work survives, that builder will receive a reward. But if the work is burned up, the builder will suffer great loss. The builder will be saved, but like someone barely escaping through a wall of flames.” 1 CORINTHIANS 3:13-15, NLT

According to God’s word, it’s possible to be saved but not rewarded. You may receive eternal life, but your life on earth made no eternal difference.

From God's Perspective

God invites us to put on a pair of eternity glasses and believe that today’s behavior really does impact eternity. God wants us to think about rewards, but to think about them from his perspective, not the world’s.

With God’s perspective we can see that life’s greatest investment opportunity is not a stock, a start-up, or a piece of property. R.O.I. is not always measured by millions of people or millions of dollars. Instead, R.O.I. is only measured rightly when we add one more letter.

God wants us to think in terms of E.R.O.I. – Eternal Return On Investment. Only three things last forever: God, his word, and the souls of men and women. Today is another chance we have to live our lives in light of eternity and give our lives for what will last forever.

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